01 / What it does
Real marketing support for every promoter
With Future Demand, even promoters with small teams and limited resources run highly professional social media campaigns – marketing support that goes far beyond other ticketing platforms and gives your sales team a compelling argument.
Benefits at a glance
- ROI: Clear, measurable marketing ROI – internally and for your promoters
- Scale: Test onboarding, campaign delivery and support with a small customer group before expanding.
- Growth: Give promoter customers audience and campaign tools alongside their ticketing workflow.
02 / Applications
Our applications for your promoter customers
Ticket AG: published AI marketing offer
Ticket AG describes an AI marketing offer with Future Demand. Read the published offer for its stated scope. This reference does not establish integration availability or outcomes for other operators.
03 / In practice
Plan a useful first step
Agree the partner pilot
Select a small customer group and one marketing workflow that our applications cover. Define the offer, responsibilities, commercial terms and success measures.
Validate data and run a first campaign
Trace one event from the ticketing source to campaign reporting. Check missing data and refunds before evaluating results.
Evaluate customer adoption
Review usage and support effort compared with your previous workflows. Then plan the next rollout.
04 / Evaluation
What to agree before you start
A clear customer and support journey
Agree who introduces the offer, contracts with the customer, onboards the team and handles support. Define the partner's role before a launch.
An explicit technical scope
Review event identifiers, sales updates, refunds, account permissions and tracking. Confirm the required connection instead of assuming a standard connector exists.
Active customer value
Separate a signed partner agreement from active customer use. Compare adoption, campaign outcomes, service effort and commercial terms before expanding.
Economics and settlement per active organizer
Agree who contracts and invoices, how project, software and media charges are separated, whether a referral or revenue-share model applies, and who pays for onboarding and support. Evaluate the commercial model per active organizer before expanding it.
05 / Use case examples
Use cases for your promoters
Launch a marketing offer with promoter customers
Choose a customer cohort with upcoming events. Define the partner introduction, onboarding and first campaign so each promoter knows what to provide and who will support them.
How to assess the value: Track introductions that become active customers, first-campaign completion and ongoing use.
Focus campaign effort on events that need it
Review a promoter's programme and sales pace. Select an event needing attention, agree the audience and spend, and connect campaign reporting with the available ticketing data.
How to assess the value: Assess attributed ticket sales, media cost and team effort alongside event demand and tracking limits.
Keep audiences engaged between events
Choose a follow-up event and evaluate an interest-based audience segment for the promoter's existing email workflow. Confirm the permitted data and handover before activation.
How to assess the value: Compare responses and purchases with the promoter's existing selection method; review repeat use of the workflow.
06 / Example
Example: from operator referral to repeated organizer use
Agree the operator offer
Choose a small organizer cohort with upcoming events. Name the contracting party, referral handoff, fees, account access and the teams responsible for onboarding and support.
Confirm the first event and campaign
Check event identifiers, sales updates, refunds, tracking and the organizer’s campaign approval. Confirm each required connection before promising a connector or embedded product.
Review adoption and delivery economics
Assess first campaigns, repeat use, organizer outcomes and support effort. Review billing and settlement responsibilities before inviting the next cohort.
07 / FAQ
Common questions
Does this replace our ticketing system?
No. The focus is audience intelligence and marketing around ticket sales. Ticket inventory, checkout and issuance remain separate functions in the ticketing workflow.
Is an integration with our platform already available?
We're happy to advise you in a short call on integrating your specific platform, taking the required data flows into account.
How should we judge the partnership?
Assess active customer usage, repeat use and support effort compared with your previous workflows. For every campaign your promoters run, we provide them with a report on the relevant metrics.