01 / What it does
Resonance audience intelligence for changing assortments
Resonance combines Taste Cluster intelligence with an individual assessment of your product, brand or customer question. For a broad assortment, the work can focus on which product attributes and buying motivations to investigate, which audiences to prioritise and which messages to test. We agree the selected catalogue scope, inputs, deliverables and fee before starting.
Intelligence helps form and prioritise hypotheses; it does not establish that a message caused a sale. Validate the proposed action with your own evidence. The scenarios below are use cases to evaluate, not claims of results for a named consumer brand.
02 / Use case examples
Use cases for your team
Prioritise audiences across a broad assortment
Select related product families and compare the attributes and buying motivations worth investigating. Turn the assessment into a manageable audience and message shortlist for your team.
How to assess the value: Review whether the assessment changes assortment or campaign priorities; validate chosen messages against the current approach.
Prepare campaigns for frequent product changes
Bring a seasonal range, launch calendar or changing assortment. Agree how to reuse the findings in subsequent briefs and when new products require a fresh assessment. Execution and any catalogue connection are scoped separately.
How to assess the value: Track briefing effort, the usefulness of reused findings and campaign response within an agreed test and attribution window.
Test a relevant next offer
Use the selected product and available customer information to investigate repeat purchases or adjacent categories. Test one message, email selection or recommendation before expanding the workflow.
How to assess the value: Compare customer response and purchases with the current rule or a suitable control, and document data gaps.
03 / Example
Example: a seasonal assortment, one decision
Illustrative planning example. This is not a customer result or a fixed package.
Choose the catalogue question
A consumer business is adding a seasonal range while keeping its existing assortment. Select the product families and target market to assess, and agree the descriptions, attributes and available supporting data.
Review a custom assessment
Discuss the Taste Cluster findings, proposed audience priorities, message hypotheses and uncertainties. The deliverable is an assessment and guidance for the selected question, with the precise format agreed in the project scope.
Decide what to test and repeat
The existing team or agency chooses a bounded campaign test. Review the result before commissioning more analysis or separately scoped software for recurring execution.
04 / Evaluation
What to agree before you start
A decision the work should change
Name the assortment or product family, target market and decision the work should change. Agree the custom assessment, audience hypotheses and recommendations you need.
Data that fits the question
Review selected product descriptions, attributes, category structure and change cadence. Agree whether additional brand, customer or transaction data is relevant and available, with access and interpretation limits.
A route from findings to action
Name the team that will apply the guidance and how it will judge the result. Price the intelligence engagement separately from any later software, service or media spend.
05 / In practice
Plan a useful first step
Scope a paid intelligence engagement
Choose one business question and agree the data, fee, deliverables and review process for Resonance.
Review and apply the findings
Work through the Taste Cluster intelligence with the people responsible for brand, marketing or sales. Select a bounded action to test.
Choose the next step on its merits
Evaluate the action and keep the engagement's findings useful on their own. Consider recurring automation only when there is an ongoing workflow it can improve.
06 / Applications
Where Future Demand fits
Commission Resonance for its intelligence and custom assessment first. Your team or agency can apply the findings in its existing workflow. If repeated execution would benefit from software, scope Prisma, Wave, Backhaul or Affinity separately, including supported data connections, channels and fees.
07 / FAQ
Common questions
Do we need a subscription to start with Resonance?
No. Resonance starts as a standalone paid intelligence engagement with an agreed scope. Recurring automation is a separate, optional next step.
What do we receive from the engagement?
Resonance includes Taste Cluster intelligence and a custom assessment with guidance for the agreed business question. Define the selected assortment, inputs, written deliverables and review process before starting.
Will the findings automatically appear in all our channels?
No. Using the findings in an existing campaign is a separate execution step. Any ongoing automation requires its own channel, integration and commercial scope.
Can Resonance help with a large, frequently changing catalogue?
Yes. Start by agreeing a selected assortment, product family or repeated marketing decision. A catalogue-wide rollout, product-feed connection and ongoing campaign automation need their own confirmed scope; a Resonance engagement does not automatically include them.